![]() For example, you may have a unique story about your company's founding or its path thus far. The history can help establish your company culture and add some of its personality to the business overview. ![]() Other information you may want to include within your business overview are insights into your company's history and mission statement. Your location: Describe where your company is located or conducts business. Your legal structure: Mention whether the company is a sole proprietorship, partnership, corporation or limited liability corporation (LLC). Your management team: In some situations, you may want to include the names of owners, founders or other significant figures who help operate the company. Your company name: Use the official, registered name of your business. These details provide a general summary about who you are as a business and provide details relevant to potential stakeholders such as investors. Related: How To Give an Elevator Pitch (With Examples)įollowing your pitch, you often offer the most important information about the company. Try to demonstrate what makes you different from other competitors. In your pitch, you may include your offerings as a company and the target audience that you serve. The first sentence of your business overview should serve as a sort of elevator pitch for your company-a quick summary that defines who you are and what you do. Related: What Should You Include in a Business Plan? How to write a business overviewįollow the steps below to start drafting a business overview to include in your business plan: 1. This section of the business plan is sometimes called a "company description "or "summary." It can also demonstrate what makes your company unique from competitors. By reading this section, the audience learns about your company and its structure, values, mission and offerings. For instance, 64% of consumers are ready to buy from a business solely because of their values or stance on political issues.The business overview is a component of a business plan that provides a general explanation of your company. If you use it in a smart way, it creates an added value for any products or services you use. And you can tell all about it on your About us page. You can make a difference by adopting certain values and using them in your work processes or making it all about people or the story of your growth. However, you can also create a unique brand, and an About us page is the place where it shines. ![]() ![]() So what can differentiate you from others and attract more customers? You can use lower prices or different designs. Let’s face it: there aren’t many unique products or services left. If you think no one cares about this page, note that 52% of users visit the About us page first thing when they land on the website.Ī well-designed page could be used to your advantage, especially when it comes to the About us examples for a small business. Many companies treat About us pages as something unimportant, as an annoying thing that they have to tick off their checklist. Create a landing page, online store, or bio link page for Instagram and promote it by sending the link to your subscribers through email, SMS, or chatbot messages - on a single platform.
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